My old friend and long time brainstormer-in-arms, Pamela Minett, came to me to help define a look and feel for the first issue of their new cook book come art magazine for kids “Pancake Sunday”.

Pam wanted the look to be appealing for for kids, but also wanted it to be attractive to parents, with a ‘Do it yourself’ and crafty vibe. Vibrant and fun and bright, but also earthy and natural.