Originally Matt wanted the name to be “Happy Boy Donuts”, but as we talked to more people who knew him and the venture the name was changed to “Lucky Boy Donuts”. One of Matt’s long standing nicknames is Lucky lad, so it felt right to make a little wink to that.

Yeah yeah I know, Futura.

Is there anything more classic than Futura? Now, I know this font can be divisive among type purists and designers but it felt so right for this I had to use it. Accompanied by a more modern (yet vintage inspired) script font, Sign Painter by House Industries, I think it works like magic with Lucky Boy.

Donuts in motion

And of course I had to make wee animated version of the logo for social media and general whimsy.