While on contract with Fitbit I participated in a super fast design sprint to create a new logo for the Google 5K race. We had about 4-5 hours to come up as many ideas as we could. Knowing that my fellow designers would create some wonderful alternate designs for the logo I decided to focus on one design and see how it could extend to other touch-points for the branding around the event
Static logo. Inspired by the Material Next and Pixel 5 design systems.
An animated version of the logo for use on various media outlets.
A 3D version of the logo that could be used as a winners medal or, at a larger scale, it could be used as a striking meeting point for pre or post race.
A little bit of perspective on the 3D model.
T-shirts for event participants.Thinking on how the design could extend to race day signage.
