Unique fortune inside every bag!

Since 2016 Good Fortune Coffee Co. has been working on creating the most delicious blends for their flagship cafe The Seashore Cabaret, Miss Fortune’s Coffee Shop & Tea Room, Lucky Boy Donuts, a slew of local establishments, and for home consumption!

In collaboration with Matt Wilson I’ve helped to establish and constantly develop a brand language that is rooted in a hand made, vintage, nostalgia vibe to create a vibrant landscape of expressive elements.

Each new blend providing an opportunity to expand and enhance that brand environment.

While there are some brand considerations tying things together, consistency is achieved through inconsistency.

See the GFCC tumblr for a range of art produced over the years.