I created 6 type driven motion spots for Fitbit under the expert creative direction of Marisa Lehnert. Extending the design style established for an upcoming marketing campaign into motion. After a few tests, and rounds of finessing the motion style, 6 wee minimalist type spots were born!
I really loved the colour scheme and bringing the minimal type style to life. It was challenging (& fun!) imbuing an underline with character.